Traditional Publishing vs. Self-Publishing or Independent Publishing: Which option should you choose?
- Rise2Write Publishing LLC
- Feb 3
- 4 min read

Welcome to the February edition of Rise2Write Monthly Digest!
Are you ready to publish your book but unsure about which publishing direction to pursue?
As you begin your writing journey, it’s essential to understand the different publishing options. To make sure you make the best decision for your publishing needs. We will examine the distinctions, advantages, and disadvantages of traditional, self-publishing, and independent.
Let’s review these publishing options:
1. Traditional Publishing
Traditional publishing involves submitting your manuscript to a publishing house, which then undergoes a selection process. If accepted, the publisher manages editing, design, marketing, sales, and distribution. The publisher pays the author royalties based on the book's sales.
Pros:
Professional Support: Access to experienced editors, designers, and marketers who can enhance your book’s quality and reach.
Credibility: Being published by a reputable house can boost your credibility as an author and open more doors in the industry.
Marketing & Distribution: Traditional publishers can distribute books more widely. Books are sold online and displayed nationwide in bookstores.
Financial Support: The publisher pays an advance and royalties. Publishers cover upfront production, marketing, and distribution costs.
Cons:
Lengthy Process: The submission and acceptance process can take months or even years, delaying your book's release.
Publisher Own Rights: The publishing house owns the rights to your book and has the most control.
Loss of Creative Control: Publishers may have significant input into your book's content, title, and cover design.
Lower Royalties: Generally, authors receive a smaller percentage of royalties than self-publishers.
According to most industry estimates, the percentage of books accepted for traditional publishing is very low, ranging between 1% and 2% of submitted manuscripts. This means that only a small fraction of books submitted to publishers actually get accepted.
Key points about traditional publishing acceptance rates:
Highly competitive: Because of the large number of submitted manuscripts and limited space for new titles, the competition is intense.
Agent representation: Having a literary agent can significantly enhance your chances of being published, but the acceptance rate still remains low.
Unsolicited manuscripts: The acceptance rate for unsolicited manuscripts submitted directly to publishers without agents is typically lower than the overall average.
Traditional Publishing Process:
Manuscript preparation.
The author completes their manuscript and assesses its market potential.
The author investigates agents and submits query letters along with synopses.
An agent extends an offer to the author.
The author signs a contract with the agent.
The publisher prints, publishes, and distributes the book.
The author receives royalties from the book's sales.
2. Self-Publishing
Self-publishing allows authors to take complete control over the entire publishing process, from writing and editing to design, marketing, and distribution.
Pros:
Creative Freedom: You ultimately control your content, cover design, and marketing strategies.
Owner Rights: The author owns the rights and royalties to their book.
Higher Royalties: Authors earn a more significant portion of the royalties and profits per book sold.
Faster Publication: You can publish your book as soon as it’s ready without waiting for publisher approval.
Cons:
Upfront Costs: Authors must bear all costs associated with editing, design, and marketing, which can add up quickly.
Limited Distribution: Self-published books may have difficulty getting into traditional bookstores and libraries.
Marketing Burden: Authors must handle all marketing efforts, which can be overwhelming if they lack experience. It can also be time-consuming and costly.
Self-Publishing Insights on Process:
Write your book
Manuscript preparation
Editing
Cover design
Interior Formatting
Pricing and distribution
Uploading final manuscript to publishing platform
Pre-Marketing and Post-Marketing Promotion
3. Independent Publishing
Independent publishing generally refers to smaller publishing houses that function outside the traditional publishing model. Also known as "indie publishing," this process enables authors to release their work without relying on a large traditional publishing house, often by working with a smaller press or self-publishing. These publishers typically focus on niche markets and provide more personalized attention to authors throughout the publishing process.
Pros:
Personalized Attention: Independent publishers frequently collaborate with authors, offering customized support throughout the entire publishing process.
Niche Focus: They may focus on specific genres or themes, enabling a more targeted marketing strategy.
Balance of Control and Support: Authors often maintain greater creative control than with traditional publishing while also benefiting from professional support.
Own Rights & Royalties: Unlike when partnering with traditional publishers, the author still owns the rights and royalties to their book.
Cons:
Limited Resources: Independent publishers might not possess the same resources or distribution networks as larger traditional publishers.
Financial responsibility: Authors usually cover the upfront costs of editing, book formatting, cover design, marketing, coaching, etc.
Longer Timeframes: Although usually quicker than conventional publishing, it can still take longer than self-publishing.
Independent publishing insights on the process:
Manuscript preparation
Choosing an Independent Publisher
Interior editing & book formatting
Cover design
ISBN acquisition
Distribution selection
Uploading final manuscript to publishing platform
Pre-Marketing and Post-Marketing Promotion
Here are the key points for Authors to keep in mind:
Your Goals
Your Investment
Your Creative freedom
Your Ownership & Rights
Selecting the appropriate publishing route depends on your objectives, resources, and individual preferences. Each option presents distinct advantages and challenges, so it's important to consider what best aligns with your vision as an author.
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Ready to begin your writing journey?
Would you be interested in learning more about the self-publishing process?
Check out my Self-publishing Guide: Stop Putting it Off! Write Your Book & Publish It: The Ultimate Guide
Rise2Write Publishing LLC is a full-service, Black-owned indie publishing company that empowers minorities to become published authors. We provide comprehensive book publishing services that guide clients through the entire publishing journey from inception to publication. Specializing in nonfiction, fiction, children's books, and more, we ensure a seamless and high-quality publishing experience.
Want to learn more about collaborating with Rise2Write to achieve your publishing aspirations, you can book a consultation using this link: calendly.com/rise2write
Thanks for Reading!
Blessings,
Rise2Write Publishing LLC
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